What will be the single biggest change we will see in thought leadership over the coming year/s?

• Social media will continue to allow us to easily conduct research and spread ideas but it shouldn’t supplant face to face
• Recognition of thought leadership as a key sales and service driver
• Increasing integration into the strategic business development blueprint
• More sophisticated packaging and presentation
• Real-time thought leadership i.e. thought leadership that responds to what’s going on now as opposed to campaign-like programs
• A swing away from quantity to more tailored information for specific clients
• Using it as a driver for empowering and motivating sales people
• Better resources leading to increased innovation and ground breaking thinking
• Cloud computing will start playing a role in ordering content and intellectual property