As a full-time Professional
Speaker for the last four years, I have been asked so many times, “How much
does your training cost?” I have learned to reply, “Would free be too much?”
Training is not a cost. It’s an
investment. It really doesn’t matter what we pay for an investment. What’s
relevant is what we get in return. One of the best ways to jeopardize an
organization’s future in today’s world and increase the probability of troubled
times is to look at training as a cost and pay the price of not training or
provide substandard training that operates only as a Band-Aid for the training
requirements.
It’s a simple principle. An
organization’s staff is where they are currently, in terms of competence and
success, in direct relationship to what they know and how well they apply what
they know. We all come into this world the same way, broke and naked. (And we
all leave the same way, broke; they give us some clothes.) We knew how to do
nothing when we arrived but then we learned. The more we learned and the more
we applied what we knew, the greater our success and thereby, the
organization’s success has been.
Some like to quantify the results
from training. Here’s a good example. A person being paid $50,000 per year who
is wasting just one hour per day is costing the organization $6,250 per year
(excluding benefits, overhead, opportunity costs, etc.). If, for example,
through one of our Time Management Seminars, that person can learn how to
re-capture just one hour per day, that translates into a payback to the
organization of $6,250 per year. If there is a group of 25 people involved in
the same training and they all receive a similar benefit, the return to the
organization is $156,250 per year. (And this does not include other benefits to
the organization such as profitability, reduced turnover, improved morale,
enhanced teamwork, better customer service, greater creativity, etc.) Over five
years, the payback is $781,250. What should an organization invest to achieve
that return and payback?
Many find it difficult to get the
time for training. This is another false economy. (They are so busy doing it
the wrong way that they cannot take out a little time to figure out how to do
it the right way.) When someone says they cannot afford to take three days out
of their next week for training, I know they are looking at training as an “expense,”
and not as an “investment.” Three days out of five is 60% of that week and that
would be a big expense. But three days out 365 is a drop in the bucket and if
that investment provides just one idea that saves one hour per day, every day,
the payback on the investment of three days is over 250 hours just in the next
year.
Not so many years ago training,
beyond showing employees the basics of doing the job, was an option for most
organizations. Today it is no longer an option. If any of us continues to do
what we do the same way, within five years most of us and our organizations
will become obsolete. Why? Because our competitors are helping their people to
become more effective through training. If we look closely at companies that
are doing well in the long run, they almost always have in place a well thought
out and executed training program for their people. They understand that the
price for not training is the real expense of training.
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